It’s the first time the Liberty’s logo has been changed since starting play in the WNBA in 1997.
It’s a new chapter for the New York Liberty.
The Liberty unveiled a new logo which brings together the past and future of one of the Women’s National Basketball Association’s longest tenured franchises. The new look was officially unveiled on the team’s social media channels.
It’s the first time the Liberty’s logo has been changed since starting play in the WNBA in 1997.
“While this new logo pays homage to our franchise history and the history of New York City, it also nods to our future and modernizes the team’s overall look,” said Liberty Chief Operating Officer Keia Clarke in a team statement. “This new chapter of Liberty basketball in Brooklyn will begin with the roll out of a new visual that energizes and excites our Liberty Loyals.”
The Liberty are moving away from the orange-and-blue color scheme that was associated with their previous owner, New York Knicks owner James Dolan.
The newly redesigned primary logo salutes the franchise’s origin while embracing the team’s new era. It boasts a modern font, sleek lines, and fresh aesthetic to its most meaningful elements – the New York shield, torch, and black, white, and seafoam colors.
New York’s shield demonstrates the franchise’s impenetrable pride and love for its city, while the torch is a symbol of enlightenment.
Seafoam green is representative of patina— the color of the Statue of Liberty due to its aging process and copper’s reaction to the elements. Seafoam also represents strength, power, and resilience.
The new colors are similar to those used by the Brooklyn Nets. The team is moving to the Barclays Center in Brooklyn starting this season, which is on hold because of the coronavirus pandemic.
It’s a new chapter for the Liberty. The team has a new ownership group in Joe and Clara Tsai, and their new home is Brooklyn’s Barclays Center.
The fresh start for the Liberty continues with the upcoming WNBA draft. The team is expected to select Sabrina Ionescu of Oregon with the No. 1 pick.
